Monday, April 25, 2016

Gap kids accused of passive racism in new advertisement


What do you think and how do you feel when you see this advertisement?

This is an advertisement from Gap Kids x ED. It's a promotion aimed at empowering girls. As you can see we can see girls who are energetic and taking a pose in a cool way.

However Gap`s aim was to empower girls, this advertisement is said that it may have a political message as undermining young black girls.

On this picture we can find a white girl who is resting her arm on top of the black girl.  It is just a pose for promoting gap, but large number of Americans didn’t seem to take the picture so. By hearing the public opinion toward this, Gap spokeswoman Debbie Felix promptly apologized for the situation before promising to remove the seemingly innocent photo.

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