Apple is now going dead.
On April 26th, the company posted its declining quarterly revenue; it is dropped by $7.4 billion, compared with that of the same period last year.
Then, what is the cause of Apple's slump?
It is iPhone. Apple depends so much on the device; about two-thirds of their revenue comes from iPhone, but its shipments decreased by 11million from last year.
Furthermore, a tough competitor is growing; Samsung exceeded Apple in market-share in the U.S. by 5%, according to a report from Counterpoint Research. Also in China, Samsung and HTC are replacing iPhone.
However, I think Apple is not yet dead; they still make $10 billion profit. In addition to the earnings, Apple has a great market-share especially in Japan.
Despite their status, Apple will not be able to stop going dead, unless they establish new strategies.
Citation:
・http://gizmodo.com/iphone-sales-slump-leads-to-apples-worst-quarter-in-13-1773185669
・http://seekingalpha.com/article/3970082-apples-10-billion-profit-enough
・http://www.heraldtribune.com/article/20160427/NEWS/160429695/0/search?tc=ar
・https://news.fastcompany.com/the-unwelcome-return-of-brain-dead-apple-gloom-and-doomism-4005238 .
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